A deck of 52 cards. Includes two white paper case pieces; the outer case part has two playing cards (jokers?) glued to either side of it with their reverse sides facing outwards. Reverse side of the cards displays a mirrored image of black, white, red and blue passenger ship with silver clouds and a blue water which the ship(s) seem to be sailing through. The background of the card is green, bordered by a silver frame. In the top left corner and the bottom right corner, blue clouds are depicted with the words "THE BLUE FUNNEL LINE".
Ace of Spades: In the very centre of the card is a large spade covered in ivy. At the top of the spade, an imp sits cross-legged holding an ace of spades card. The imp is front-facing, the feather in his hat is bent and there is text is on either side of the imp. It reads: REGISTERED TRADEMARK. Two more imps are depicted at the base of the central ace; the one on the left is front-facing and he holds a ace of clubs, the other imp is to the right, holds an ace of diamonds and faces to the side.
The rough shape of a diamond can be seen in collection of vines. Inside that diamond a bold club is shown which contains some text. The three parts read: (GOODALL) (& SONS LTD) (LONDON). A laughing imp appears to be popping out of the top of the club. His legs protrude from a heart inside the club with text. A bold black spade is shown inside this heart. Inside that spade is another heart, then a black club inside that, then finally a diamond. Underneath the central spade a wavy scroll reads GOODALL LONDON with two more impish figures; the one to left seems to be a mailman carrying a sac over his shoulder with two aces, of diamonds and clubs, in his left hand, the right imp has a long pointed hat and holds two aces, of hearts and spades. In the upper left corner and bottom right corner, a spade is shown below an "A".